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A thriving dental practice does not run on clinical skill alone. Behind every successful owner is a supportive and motivated team. When your staff feel valued, engaged, and confident in their roles, everything runs smoother. Investing in your people is one of the most effective ways to make practice ownership less stressful and far more rewarding. Build a Culture of Support Your team looks to you for leadership, guidance, and stability. Creating a positive culture where peopl

Our Club Expert, Raj Rattan MBE, explains how to make the service profit chain work for you The Service Profit Chain (SPC) first appeared as a Harvard Business Review article in 1994, written by James Heskett, W. Earl Sasser, and Leonard Schlesinger. The article introduced a new way of thinking about service organisations by showing, for the first time, a clear link between internal culture, employee satisfaction, service quality, customer loyalty, and financial performance.

Many dental practice owners believe that increasing profit means treating more patients, but that is not always true. Sustainable growth often comes from working smarter, not harder. By focusing on treatment mix, pricing, chair-time efficiency, and cost control, practices can improve profitability without adding pressure or expanding patient numbers. Optimise Your Treatment Mix Every treatment you offer has a different margin. High-value elective treatments such as whitening,