Club Expert Article

george vernon, our club Expert, explains why you are leaving most of your potential on the table if you are not maximising sleep. During my master's degree we had a performance coach come in to speak to us. In his career he had worked with a Premier League football club, UK Athletics, and at the time sat on the board of the UKSCA, the body that educates elite performance coaches in this country. He told us the most important thing for optimal performance is not the 5am ice ba

David Brewer, our club Expert, explains Why successful practice ownership requires more than clinical ability alone For most dentists, the journey into ownership begins with clinical confidence. Years are spent developing technical ability, building patient relationships, and refining standards of care. But one of the biggest adjustments first-time buyers face is realising that owning a practice requires an entirely different mindset. Because the moment you buy a practice, yo

by raj rattan The title is an anagram. Before you read on, give yourself a moment to see if you can work out what it means. Here is a clue: it has something to do with record keeping. Shake up the letters of ‘a bottle on’ and out comes note bloat - a term for clinical records that have grown far longer than they need to be. It was also the title of a paper Shamir Mehta, Len D'Cruz and I published in the British Dental Journal last year, and the starting point for a book due f

by shaz memon Most dental practices assume that growing their website means chasing traffic - more visitors, more clicks, more spend. This short video from our expert, Shaz Memon, argues the opposite. In under 35 seconds Shaz explains how one practice generated £242,000 of revenue in a single year from just 150 website visitors a month, and explains why the number of people landing on your site matters far less than how many of them you convert into enquiries.

A Series with George Vernon SQUAT – HANDS LOCKED AT THE BACK OF THE HEAD (MOVEMENT) In this video, George demonstrates a simple squat exercise with hands positioned behind the head to help improve overall movement quality, hip mobility, and spinal control. This practical exercise encourages better circulation, activates key muscle groups, and helps restore energy and focus, making it ideal for dental professionals looking to counteract the effects of prolonged sitting during

By Andy Acton "I'm not ready to sell yet." Is something I hear all the time. But when I ask what's stopping them, the answer is rarely about timing. It usually comes out over coffee – thankfully, I like coffee as it can often run over into a second, or even a third! Or at the end of a call that started as a valuation conversation and turned into something more honest. The practice is doing well. The numbers are decent. There's no crisis or urgency, no particular reason to

David Brewer, our club Expert, explains Why staying with the same loan could be costing your business more than you realise For many business owners, borrowing becomes something that simply runs in the background. Once the original purchase or refinance has been completed, the monthly repayments become part of the routine and often go untouched for years. But the lending market is constantly evolving. Interest rates change, lender appetite shifts, and new products enter the m

A Series with George Vernon SEATED THORACIC ROTATION (MOBILITY) In this video, George demonstrates a seated thoracic rotation exercise to help restore mobility through the upper back. By improving movement in the thoracic spine, this exercise can reduce unnecessary strain on the lower back, improve posture, and make long periods of clinical work more comfortable. More practical mobility, movement, and performance-focused advice videos from George will be available soon. If yo

A Series with George Vernon HIP FLEXOR STRETCH → STATIONARY LUNGE (STRETCH → MOVEMENT) In this video, George demonstrates a simple hip flexor stretch followed by a stationary lunge to help counteract the effects of prolonged sitting. These exercises are designed to reduce tension through the hips, improve movement and balance, increase circulation, and activate the muscles that support the spine, making them ideal between patients or during short breaks throughout the day. Mo

A Series with George Vernon Introduction to Stretching - Why this Matters for Dental Professionals As dental professionals, you spend hours each day in fixed positions that place significant strain on the body. Over time, this can lead to stiffness, reduced mobility, discomfort, and even chronic neck, back, and shoulder pain. In this short video, our Expert George Vernon shares a series of simple, practical mobility exercises that can be performed throughout your working day

Raj Rattan, our club Expert, explains how what got your here, won't get you there.... The transition from associate to practice owner is a significant milestone in a dentist’s career, yet its complexity is often underestimated. Clinical confidence is only the starting point; ownership brings new responsibilities, including financial management, team leadership, regulatory compliance, strategic planning, and making commercial decisions under pressure. Ownership adds a new dime

David Brewer, our club Expert, explains how to build a better practice in 2026. Have you considered why some Dental businesses succeed while others struggle – or why most Dental Practices remain as small single operators and yet a few successfully grow and expand. Some say it is down to the local market and there is nothing they can do to influence but this does not explain why one Practice in a particular town is flourishing whilst another is not. Having worked with Dentists

by raj rattan mbe Tempted to introduce artificial intelligence into your practice? AI offers exciting opportunities to enhance diagnosis, treatment planning, and efficiency. However, safe adoption requires careful consideration. Before integrating AI into clinical workflows, clinicians should consider oversight, accountability, transparency, and consent to ensure that technology supports rather than compromises patient care. AI Governance AI differs from traditional clinical

BY JUSTIN LEIGH How to Lead Better Conversations Without Selling Why Case Acceptance Is a Leadership Issue (Even When You’re Not in the Surgery) Principals are rarely in the surgery with their associate dentists. You’re not there for every consultation, every recommendation, or every patient decision. Yet case acceptance across your practice will still rise or fall because of your leadership . That’s because case acceptance is shaped upstream -by the guidance, expectations, t

By Andy Acton Selling your dental practice is a big life decision – it is up there with getting married, moving house, deciding to have kids. Decisions of this magnitude can often take a couple of years to mull over before pulling the trigger and taking action. By the time someone reaches out to me for an initial conversation, they have taken a long run-up, which is understandable, and I find it interesting that many of my clients feel like a weight has been lifted when the

by sarah buxton Recruitment is one of the most important activities in any business. The people you bring in shape your culture, drive your performance, and determine how well you adapt to change. Yet many dental practices still treat hiring as a reactive task rather than a strategic process. Effective recruitment blends clarity, communication, and consistency. 1. Start With a Clear Understanding of the Role Strong recruitment begins long before you post a job advert. You nee

David Brewer, our club Expert, explains why now might be the right time to refinance and reduce your monthly costs When was the last time you reviewed your practice borrowing? For many principals I speak to, the loan they secured five or more years ago has been ticking away in the background, untouched, unchallenged, and quietly costing more than it should. But with the financial landscape now shifting in favour of borrowers, 2026 could present a real opportunity to reduce yo

Rahul Doshi, our Club Expert, explains why culture cannot be left to chance. Economic headwinds are forcing dental practice owners to...

Our Club Expert, Raj Rattan MBE, explains how to make the service profit chain work for you The Service Profit Chain (SPC) first appeared as a Harvard Business Review article in 1994, written by James Heskett, W. Earl Sasser, and Leonard Schlesinger. The article introduced a new way of thinking about service organisations by showing, for the first time, a clear link between internal culture, employee satisfaction, service quality, customer loyalty, and financial performance.

by sarah buxton Tardiness in the workplace can disrupt productivity, strain team dynamics, and set a poor example for others. Not only...