Club Expert Article

Our Club Expert, Raj Rattan MBE, explains how to make the service profit chain work for you The Service Profit Chain (SPC) first appeared as a Harvard Business Review article in 1994, written by James Heskett, W. Earl Sasser, and Leonard Schlesinger. The article introduced a new way of thinking about service organisations by showing, for the first time, a clear link between internal culture, employee satisfaction, service quality, customer loyalty, and financial performance.

by sarah buxton Tardiness in the workplace can disrupt productivity, strain team dynamics, and set a poor example for others. Not only...

by Nigel Risner Most people chase success. Leaders create it. Here's how SUCCESS is built:   S — See your goal.   Clarity is power.   Define what success looks and feels like.   If your team can feel the goal, they’ll fight for it.   U — Understand the obstacles.   Success isn't a straight line.   Identify roadblocks early.   Internal bottlenecks. Market shifts. Skill gaps.   You can't win a game you don't know you're playing.   C — Create a positive mental picture.   Vision

By Shaz Memon When buying a dental practice, many buyers today look beyond just the patient list and equipment. At Digimax , we’ve noticed that the strength of a practice’s online presence is becoming a key factor in how attractive and valuable it appears. Potential buyers often ask about how visible a practice is on Google. This includes how the website performs in search results ( Dental SEO ), the presence and quality of the Google Business Profile, and patient reviews. Th

George Vernon, our Club Expert, explains why prioritising your health is essential to build a thriving dental practice. Based on all the business leaders I’ve worked with over the years, I’m guessing you’re reading this because you have weight you want to lose quickly and keep off long-term.   Why? To regain your confidence.   To break the bad habits that have crept in.   To stay ahead of any health problems.   And most importantly, to get your energy back.   But despite thes

Our Club Expert, Raj Rattan MBE, explains the hidden biases that distort dental business decisions. Running a dental practice demands more than clinical expertise. As a practice owner, you're not just a healthcare professional - you're also a business leader, strategist, mentor, and risk manager. In these roles, we make clinical and commercial decisions on a daily basis - often under time constraints and with incomplete information. To manage this cognitive load, we instincti

Rahul Doshi, our club Expert, explains more about the 5 steps to enhanced sales techniques. Why the “old way” of selling is losing power Private dentistry has never been more competitive. Patients arrive informed, with screenshots of before-and-afters, price ranges from comparison sites, and reviews they trust more than your brochure. In that environment, the traditional consultation—listing options, outlining features, and then inviting the patient to “have a think” no longe

D avid Brewer, our club Expert, explains why great dentistry deserves great business support Running a successful dental practice isn’t just about clinical skill. Today’s most resilient and profitable practices are those built on strategic thinking, clear financial oversight, and a long-term vision for growth. Whether you’re a first-time buyer or an experienced principal, your finances are the engine of your business — and if they’re not running efficiently, everything else c

Shaz Memon, our club Expert, explains why the dental profession needs to look at self-promotion in a different way. More people dislike self-promotion than those who are comfortable with it. Indeed, there are more people who dislike those who self-promote than those who appreciate such individuals (especially in dentistry!) After all, it’s a profession that values academic achievements, clinical advancements, and painstakingly curated research trials more than a perfectly sta